Originally from the east coast, Caitlin needed an adventure, so she enrolled at Rocky Mountain College in Billings, MT where she graduated with her bachelor degree in communications. Caitlin started Badlands Cowboy Tack Co. while she was attending Rocky, and has no plans on giving up!

Jacob was born and raised in Ohio. He is your real working cowboy. He is from a working class family who took pride in their self sustaining skills, like hunting, farming, and harvesting every fall. Jake Wade is an educated farrier; he attended Kentucky Horse Shoeing School, where he learned to forge shoes from bars, and can shoe just about any hoof you put in front of him. He has started countless numbers of colts, has started horses in most disciplines, has trained green horses, and has a passion for pasture roping and doctoring cattle.